| What Are You
Doing Right? |
Hiring
Qualified Help |
You are inevitably doing a lot of
things right. Sometimes only minor changes will make a
business boom. |
How to find skilled
technicians. What you have to know and do to attract and
keep honest and hardworking employees. Tools for
predicting how productive and responsible a potential
employee will be.
|
| Reducing
Stress |
Managing
Employees |
This is a stressful industry. Improving
finances and employee situations will help, but we also
cover how you can organize and handle other aspects of
your business to minimize owner burnout. How to get
vacation time. |
Who's in control? We'll review
incentive plans that work, training, delegating
responsibility and communication skills. |
| Pricing |
Increasing
Production |
Many shops base
their prices on what their competition is charging,
resulting in low profit. Recognizing the value of good
service and pricing it correctly based on costs plus
profit. |
Improving shop flow. How to
increase billable hours (and profits) with fewer techs.
The importance of quality control. |
| Sales and
Marketing |
Increasing
Profits |
How to increase sales. The real job
of a Service Writer. Getting in old and new customers.
Making your advertising effective. Which type of
marketing is right for your business. Building a large
customer base. |
Why some shops don't make money. How
to get 20% cash on your bottom line plus a salary. How
to keep more of the money you make. |
| Handling
Customers |
Managing by
Statistics |
How to handle people without stress.
Dealing with problem customers and price shoppers. |
Do you use guesswork to manage your
shop, or make decisions based on your feelings? We'll
show you how to improve the condition of your shop by
using statistics, the most powerful management tool you
will ever come across. |
| Using
Computers |
Being an
Owner |
How to increase efficiency with a
computer. How to use a computer in sales and marketing. |
What is an owner's job? Financial
planning and goal-setting. The relationship between
happiness and goals. |
